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Visa Navigate

July 2022

 

4 - 5 Minutes

Unlocking the opportunities of open banking

If you pay friends with Venmo, transfer money from your bank account to Robinhood to purchase stocks, or use any other third-party financial applications that connect to your financial accounts, you are using open banking, a system that helps enable fast, innovative and frictionless digital financial services.

Open banking creates a number of opportunities for consumers and businesses. In fact, the possible use cases for open banking continue to grow, aided by the proliferation of smart connected devices and rapid fintech innovation. As consumers have grown accustomed to the benefits of personalized digital services, demand for seamless management of financial experiences has increased. Research shows that 87 percent of U.S. consumers are using open banking to link their financial accounts to third parties, however only 43 percent of U.S. consumers are aware that they are using open banking.1

In this article, we break down the elements of open banking, to enable the secure, reliable, and convenient movement of money and data between consumers and businesses, as well as an opportunity for financial inclusion and equity.

What is open banking?

Let’s start with a definition: Open banking is a system through which consumers or businesses authorize third parties2  to access their financial information such as bank and investment account data (e.g., transaction or payment history) or services (e.g., making a payment or requesting a loan). Aggregators play the role of connecting third parties to the financial accounts of consumers and businesses. When consumers or businesses choose to share their financial data with third parties, the third parties can, in turn, provide a number of products and services, including budgeting, credit checks or help initiating payments. Simply put, open banking enables connecting financial accounts and sharing data securely.

Because open banking connects networks, consumers can consent to share their financial information with specific authorized parties and help enable innovative and personalized financial products and services.

How does open banking work?

Open banking is increasingly enabled by application programming interfaces, or APIs. Open banking APIs are specifically designed to link software systems and apps to securely communicate with each other. Financial institutions can establish these APIs to make consumer financial data available to third-party aggregators such as Tink, MX, Plaid, and Yodlee. These aggregators serve as the bridge between account providers (e.g., banks, brokerages, credit unions) and third-party applications (e.g., fintechs, merchants, banks), who use this bank account data to provide financial services to consumers and businesses.

While usage is high, challenges remain. However, stakeholders are proactively addressing any issues, including uncertainty regarding potential rules and regulations, with a focus on supporting the common goals of open banking: consumer and business empowerment and choice, competition that provides innovative solutions, and financial equity and inclusion through access and control of finance data.

Open banking use cases

A common early use case has been digitizing traditional financial management in a more efficient and secure way. But there is virtually no limit to the products and services that could be enabled by open banking.

Open banking around the world

To date, more than 50 countries have implemented forms of open banking,3 but implementation varies greatly across the world.

Open banking is already enabling improved consumer experiences, illustrating the value of open access to financial information. Importantly, open banking could be a significant catalyst for financial inclusion and equity. The ability for all parties in the ecosystem to innovate and offer financial products to underserved communities is considerably increased in a world where access to customer-permissioned information is easily available.

How financial institutions can benefit from open banking

  1. Expanded customer engagement (stickiness): Financial institutions can use open banking to offer additional value to their customers. For example, using open banking to offer personal financial management services, enabling customers to connect multiple accounts to a mobile banking app. By offering a range of valuable services conveniently integrated within a single app, customers can count on their bank for more of these convenient services. 
  2. Improved operations: Traditional financial institutions have benefitted from a shift from physical to digital documentation, which, among other things, makes data sharing and retrieval faster and more efficient. Open banking can streamline the collection and use of third-party data for financial institutions, and open banking systems enable direct sharing of and access to data, which reduces friction and improves operational efficiency. Furthermore, access to additional data sets and sources can help to ensure financial institutions are appropriately calculating risk while potentially expanding products and services to a greater number of consumers. A survey by research firm AiteNovarica4  found that 80 percent of financial institutions with significant credit portfolios incorporate the use of alternative data sources into at least some aspect of their lending. 
  3. Increased opportunity for cross-selling and upselling: Open banking may also provide financial institutions with opportunities to cross-sell and upsell differentiated financial products and services to existing customers. With access to more customer-permissioned information, banks can make informed business decisions that can build more profitable and long-lasting portfolios. For example, a financial institution could encourage customers to consolidate their financial relationship by offering incentives to apply for a mortgage or a wealth management account in addition to their existing checking and/or savings account.

As consumers, businesses, financial institutions, and governments have started to realize the value of open banking, demand for new ways to harness data has ushered in the era of open finance and open data under which broader data, such as mortgages, pensions, or insurance, could be accessible by trusted third parties, with consumer consent.

Open finance is an extension of open banking that utilizes consented access to connect more financial accounts (e.g., loans, cards, investment accounts, tax) and perform advanced use cases (e.g., enhanced credit decisioning, tailored insights and analytics, risk and fraud prevention). The benefits of open finance are potentially significant and could range from a seamless account opening experience to an identity verification process that is completely digital. It also helps to support financial equity and inclusion by providing consumers with a more complete view of their financial health and access to credit products. Open data describes permissioned access to non-financial accounts (e.g., billers, government, education, credentials, titles/deeds) and use cases beyond financial services (e.g., digital ID).

While open banking is still in its early days, there are many potential opportunities and benefits for all. We will continue to explore these concepts in future Visa Navigate articles.

Download a print-friendly version of this article here.

Additional contributions by: Benjamin Glock

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All brand names, logos and/or trademarks are the property of their respective owners, are used for identification purposes only, and do not necessarily imply product endorsement or affiliation with Visa.

1 Visa Open Banking Consumer Survey, n=1,500, representative sample of U.S. population based on Census Bureau. Administered digitally, April 2022. 
2 Any financial services organization - mortgage underwriter, your current bank, budgeting app, trading app, etc.
3 Mercator Advisory Group, Open Banking Goes Worldwide: U.S. Inroads Are Keeping Pace with Global Efforts, August 2021 (41 countries noted in Mercator report, and additional 9 countries added per Visa analysis).
4 Aite: Alternative Data Across the Loan Life Cycle: How FinTech and Other Lenders Use It and Why. 2018. https://www.experian.com/assets/consumer-information/reports/ExperianAiteAltDataReportFinal120418.pdf?elqTrackId=7714eff9f5204e7ca8517e8966438157&elqaid=3910&elqat=2

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