Delivering reliable and robust payment solutions in France
"The introduction of contactless payments has been a game changer for many SMEs in France"
With trust in digital commerce rising, security is one of the top priorities for French business leaders
In recent years, Europe has seen a widespread shift in consumer practices, to online shopping and digital payments for convenience and immediacy. In France, even before the COVID-19 outbreak, online sales accelerated sharply, and after the pandemic French consumers' trust in digital increased exponentially1.
It’s one of the reasons why many small and medium-sized business owners have decided to turn to online sales. Reliable and robust payment systems are essential to the survival and growth of these businesses, as they enable trouble-free online transactions, as well as the confidence of customers and businesses in their ability to pay and get paid.
An Ipsos study commissioned by Visa found that 52% of French business leaders who sell online have been victims of fraud. The need for security and reliability on the part of their acquiring bank is also reflected in the study, as 55% of business leaders rely on these banks to fight fraud.
Saying this, 43% of business leaders surveyed say they take steps to protect themselves. SMBs can count on Visa because we work with banks to ensure they are not solely responsible for protecting them from fraud. Our network continuously monitors cybercrime and fraud activity, protecting every transaction of any size and ensuring every business has access to the latest security technology. You can read more here about how Visa is keeping our data safe.