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Navigating the new normal
Future of money
Security
Sustainability
Economic insights
Visa views
Innovation experiences

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Adrian Farina - Senior Vice President, Marketing for Visa Europe

September 2021

 

10-11 minutes (click play to watch the video)

Meet Visa: A purpose-led brand for the digital age

The shift to digital commerce has developed out of necessity in the last 18 months. And since consumer expectations have changed, this has become a key priority for businesses. So how companies respond has never been more important. With money increasingly moving in new ways, there’s never been a better time to share the impact a brand can have.

I’m joined by Lynne Biggar, Executive Vice President and Chief Marketing Officer at Visa, to talk through our company’s brand evolution and why we’re asking everyone to ‘meet Visa’.

To watch our conversation, click on the play button at the top of this page.

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All brand names, logos and/or trademarks are the property of their respective owners, are used for identification purposes only, and do not necessarily imply product endorsement or affiliation with Visa.

Video references:

05:38 – “We’re committed to reaching the 1.8 billion people around the world that currently don’t have access to formal financial services” (Visa Corporate Strategy)

06:05 – “We’ve invested $9 billion in the last 5 years in our network to boost cybersecurity and reduce fraud” (Visa Finance)

06:25 – “We’ve provided 500 million unbanked or underserved people access to digital payments accounts up until 2020 – and we’re continuing the work in 2021 and beyond” (Visa Corporate Strategy)

06:27 – “We’ve offered financial literacy programs in over 30 countries, educating millions through these efforts” (Visa Social Impact Reporting)

06:55 – “And we’ve also recently committed to a multi-year effort to digitally enable 50 million small and micro businesses around the world – including in Europe” (Visa Corporate Strategy)

 

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