The rise of the sustainable consumer

A large and growing proportion of today's consumers are looking for help.

They care deeply about sustainability and want to live more sustainably. But they are not always sure how to make a difference, or what impact they could have – what changes they could make in their day to day lives, big or small.

Today’s payment players can help fill the void. They have a unique ability to identify those customers who care most about sustainability, engage with them meaningfully, and deliver a valuable service that helps them understand and adopt more sustainable behaviours.

Technology wields immense power in fostering a green transition, enabling direct links and information exchange with customers, and allowing all parties to make informed decisions that can have positive impacts. And what’s interesting is that this is a segment like no other. Especially among younger age groups, it cuts across all social, political, and geographic divides. And, as the journey to net zero picks up pace, all categories of spend are set to be impacted.

In a new whitepaper, we consider the scale of the opportunity, and how Visa clients can use their payment data to help enable and accelerate more sustainable consumption and behaviours.

Read more here: https://www.visa.co.uk/content/dam/VCOM/regional/ve/unitedkingdom/PDF/uk-visa-sustainability-white-paper.pdf