What does the future look like?
Many companies are considering life beyond COVID-19, mapping out their strategies for 2021-2025. In this context, a new report by Ipsos, Shaping 2025 & Beyond, explores different scenarios for how the world could look five years from now.
Looking through the lens of Planet, People, Systems, and Technology, Ipsos examines what we can expect to see. The thought-provoking study offers decision-makers across business, government and society food for thought as they strategize and plan. In Ipsos’ most likely scenario for 2025, a number of the important trends we see around us today continue to pervade. In the company’s ‘core vision’ for the future, the urgency around climate change has not gone away – and with demographic and social shifts we have an even more connected world. Big business needs a social purpose – and how we live and work will be re-shaped.
The report’s author, Sarah Castell, Head of Futures at Ipsos explained to Visa Navigate:
“As the world starts to ponder a brighter future in which the worst impacts of the COVID-19 pandemic are behind us, decision-makers are developing their strategies for the next five years. Our team of experts set out to create a medium-term piece of futures thinking to help inform decisions today – by giving a picture of the different ways the world could go tomorrow. In Shaping 2025 & Beyond we outline our core vision for 2025 based on the emerging trends we see around us today, as well as our interpretation of how uncertain factors will unfold in the next five years. We identify the next challenges we may come up against and the different ways the world might turn to address them, highlighting the key trends that should be carefully monitored to understand how the future is really unfolding. The report offers the most likely scenario; but also three alternative, but plausible, visions of the future to stimulate the thinking of decision-makers.”
The full Ipsos report and an executive summary are available to download free of charge here.
Helping businesses to assess how consumer behaviours could be altered by the pandemic, Visa Navigate has also recently published an article by Colin Strong of Ipsos which asked ‘When does a new behaviour become permanent?’. In the piece, Colin drew out recommendations for businesses looking to successfully adapt to changing trends and specifically looked at the implications on the payments ecosystem.
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