WATCH: Fireside chat with Frank Cooper, Chief Marketing Officer, Visa
Frank Cooper, Visa’s new Chief Marketing Officer, outlines how the FIFA World Cup 2022™ is a unique global cultural moment, and shares some of the most exciting Visa activations enhancing the fan experience throughout the tournament.
Frank Cooper also spotlights how sports is resistant to advertisement skipping and fosters a sense of community, resulting in a “multiverse of activation”.
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