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Visa Navigate

December 2022

 

17 Minutes (click play to watch the video)

WATCH: Fireside chat with Frank Cooper, Chief Marketing Officer, Visa

Frank Cooper, Visa’s new Chief Marketing Officer, outlines how the FIFA World Cup 2022™ is a unique global cultural moment, and shares some of the most exciting Visa activations enhancing the fan experience throughout the tournament.

Frank Cooper also spotlights how sports is resistant to advertisement skipping and fosters a sense of community, resulting in a “multiverse of activation”.

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All brand names, logos and/or trademarks are the property of their respective owners, are used for identification purposes only, and do not necessarily imply product endorsement or affiliation with Visa.

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