IN THE SPOTLIGHT: Exploring Armenia's Growing Subscription Economy with Ameriabank
In this discussion, Godfrey Sullivan, Head of Product, Solutions & Digital Partnerships, CEMEA, Visa, speaks with Arman Barseghyan, Retail Banking Director at Ameriabank, about the rise of subscription-based services and Visa's innovative solution, Subscription Manager.
The conversation explores the challenges and opportunities in the subscription market, particularly in Armenia, and the critical role of security and customer experience in the non-cash economy. Arman Barseghyan provides insights into the implementation process and best practices, highlighting the importance of integrating such innovations within a broader digital strategy.
Interested in learning more about Subscription Manager? Please visit: Visa Subscription Manager
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