In Conversation with Dubai Department of Economy and Tourism: How Dubai Innovates to be a Top Travel Destination
In this podcast, Dr. Saeeda Jaffar, Senior Vice President & Group Country Manager—GCC at Visa, and His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), explore how Dubai has become one of the world’s leading travel destinations and continues to enhance its position as a global hub for retail, experiences, hospitality and trade.
During the F1 weekend, 133,000 Visa cardholders made in-person transactions, with 62% of these visitors also spending in other emirates, particularly Dubai. According to Travel Pulse, this highlights the significant impact of major events on regional tourism and economy of the emirate.
Kazim emphasizes that Dubai’s success isn’t a stroke of luck, but rather by design, and the result of consistent, hard work and innovation across various sectors. Dubai’s recognition as the No.1 travel destination in Tripadvisor’s Travelers’ Choice Awards for three consecutive years from 2022 to 2024 highlights its unique ability to blend tourism, retail, and innovation. It’s clear that Dubai’s focus on continuously improving the tourism experience for both new and returning visitors is central to its long-term success in the competitive global travel landscape.
Tune in above for the full conversation.
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