WATCH: The Payfacs Opportunity in CEMEA

“Payfacs in Central and Eastern Europe, Middle East and Africa are scaling at an astonishing pace - and with over 60 million merchants yet to leverage the advantages of digital payments, the opportunity is huge. Payfacs are emerging as the catalysts of change, bridging the gap between cash and digital transactions. In the CEMEA landscape, they are much more than intermediaries in the payments process. They serve as agents of financial institutions, offering small merchants scalable and secure platforms by which to swiftly adopt digital payments. Such platforms not only minimize the costs of payment acceptance but also heighten convenience for both businesses and consumers, posing a persuasive proposition”.

In this podcast, Simon Dahlman, Head of Seller Value Added Services and Partnerships, at Visa CEMEA, introduces the new Visa Payfacs Certification Program and details how Visa supports Payfacs in the region.