Visa’s brand evolution: in conversation

Visa has recently introduced one of the biggest refreshes to our brand in our company’s 60-year history.

Andrew Torre, Regional President of Visa CEMEA is joined by Lynne Biggar, Executive Vice President and Chief Marketing Officer at Visa to discuss the evolution of Visa – one of the most recognisable brands in the world. This conversation touches upon the changes to the Visa brand that are under way and the significance of those that have already been made. Our brand keeps at its heart Visa’s purpose and belief that economies that include everyone everywhere, uplift everyone everywhere. This purpose underlies all of the company’s work and products.

The discussion also touches on Visa’s longstanding sponsorship of the Olympic Games as a payments partner. Athletes are always at the core of Visa’s efforts, as the company is supporting over 100 athletes from 54 countries and 28 sports as part of team Visa in the Tokyo 2020 Games.

To watch our conversation, click on the play button at the top of this page.