WATCH: How Visa's Evolving Brand Meets Changing Consumer Expectations
In this podcast, Dan Baxter, Vice President of Corporate Communications for CEMEA at Visa, and Tarek Abdalla, SVP & Chief Marketing Officer for CEMEA at Visa, delve into the dynamic evolution of the Visa brand. They explore the shifting expectations of consumers and how Visa is effectively engaging with Gen Z. The discussion reveals how Visa has consistently positioned itself at the crossroads of culture and commerce, continuously adapting its brand over the decades.
The conversation also highlights Visa's strategic partnerships with Mo Salah, the Red Bull Formula One team, and the Olympics, showcasing unwavering commitment to progress and innovation.
Tune in to discover more – and for programs mentioned in the podcast, please visit the links below: She's Next, Get Paid
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