Bringing Pakistani merchants online with Keenu
Payment and commerce systems in Pakistan have undergone significant changes to digital acceptance.
The COVID-19 pandemic, in particular, has prompted businesses of all sizes to adapt and innovate to meet emerging consumer demands in the new normal, including the growing appetite for digital and contactless payments.
Neil Caldwell, Visa CEMEA’s Head of Merchant Sales & Acquiring discusses how these changes came about with Saad Niazi, Chief Operating Officer at Keenu, a leading fintech company in Pakistan. The conversation touches on specific payment trends in Pakistan, such as Tap to Phone, QR codes and mini POS, revealing how Keenu’s partnership with Visa gives the company access to Visa’s rich global experience and allows Keenu to build acceptance in Pakistan.
To watch the conversation, click on the play button at the top of this page.
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