Mobile Wallets: In Pursuit of a Profitable Business Model
Digital wallets are gaining significant popularity globally, playing a pivotal role in the financial ecosystem due to their convenience, security, and user-friendly design.
Building on the momentum of our well-received 2023 paper “10 trends set to shape the payments landscape”, this paper dives head-first into trend #6 - Mobile Wallets are becoming Universal. Applying a CEMEA- specific lens, this paper looks at segmentation, characteristics of successful wallets, possible profitable business models and success factors for implementation.
With real-world examples, we provide an insightful guide and multiple considerations for any player wishing to venture into the world of mobile wallets, giving a balanced view of the digital wallets opportunity and associated risks. Immerse yourself in the transformative potential of digital wallets.
If you'd like an in-depth conversation on digital wallets and the ways we can support your business, please contact your Visa Account Executive, or email VCA@visa.com. Stay current with the latest payments insights from Visa Navigate CEMEA - subscribe today.
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