From Game Over to Game On: Unveiling the Rise of the Video Gamer Economy

In the dynamic landscape of global commerce, an increasingly influential group has emerged: video gamers. Once perceived as niche enthusiasts, video gamers have now become a significant consumer segment reshaping economic landscapes worldwide. Leveraging anonymized VisaNet transaction data, economists at Visa Business and Economic Insights (VBEI) have unveiled a compelling report, showcasing how video gamers are not only passionate spenders but also pivotal players in the rapid growth of the digital economy.

The growing video gamer economy presents a wealth of opportunities for merchants and issuers alike. E-commerce platforms serve as real playgrounds for video gamers, who exhibit fondness for online spending that outperforms their peers. Across international markets, video gamers display a big appetite for digital transactions, with spending volumes soaring to twice that of non-gaming counterparts. The rise of the video gamer economy signifies a seismic shift in consumer dynamics, signaling an era of unparalleled opportunity and innovation. As gaming transcends from a mere pastime activity to an economic powerhouse, its transformative impact echoes across global markets, reshaping economic paradigms and fostering a new era of digital commerce.

In the report, ‘From Game Over to Game On: The Rise of the Video Gamer Economy,’ we delve into the evolving landscape of the gamer economy, shedding light on its transformative impact on global commerce.